This is how Steve Jobs ended almost all of his famous keynote presentations, triggering an uncanny burst of euphoria amongst members of his audience. Whether it was the first iPod touch, the Macbook Air or more recently iTunes in the cloud, Steve’s signature conclusion never missed its mark and made a tremendous and lasting impact on the media coverage, that ensued from every product launch announcement.
In today’s world of 9-second attention spans, our introductions mean more than ever before. Sally Hogshead reveals the seven triggers of fascination and how to get others to fall in love with your ideas, instantly. WATCH THE VIDEO It is amazing that we can assess enough information in 9 seconds to formulate an open or closed opinion, stay on a site or leave it, read an e-mail or delete it, dive deeper into a website or move on. You, your product introduction, and your website. have just 9 seconds to trigger the brain’s fascination touch points and open the mind to a bigger conversation.
Discover Sally Hogshead’s 7 Fascination Triggers and take the f test to see what triggers you use when you engage others. Transfer the fascination concept to your own introduction, the introduction of your product and services, business, and your social networking.
Thanks Sally, for your fascinating insight.
Feel free to share your f test results with us, and how you changed an introduction to fascinate and engage.
San Francisco's Bell'occhio (“beautiful eye” in Italian),is one of the most stylish general stores in the country, where even mundane-seeming objects–string, cards, boxes, chocolates, toiletries and cleaning tools–can be magical. Make it a fun shopping idea for your holiday gift giving.